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Product Marketing is no longer a “Nice to Have” function in companies. Regardless of size, every company needs to focus on crafting a product story that addresses three critical questions:
– What pressing need or gap does your product solve?
– Who is your target audience and buying center?
– Can your customers relate to your product?
Join an interactive session with Karuna Mukherjea, VP Product Marketing, SAP Cloud Platform to understand best practices of product marketing, how it can enable you to scale your business and drive high impact value and revenue. Also, hear on ideas and strategies on partnering with large enterprise vendors and identifying gaps in their portfolio that can be fulfilled by startups.
The session is moderated by FalconX Co-founder and Board member Raju Reddy.
Date & Time: July 30th, 2020 at 9:30 AM PDT
About the Speaker: Karuna Mukherjea is currently the Vice President, Product Marketing at SAP Cloud Platform and her team drives success for the SAP Cloud Platform in the market place through new product launches, product positioning/messaging and evangelism externally with customers, partners, thought leaders and analysts. They also support the execution of effective lead generation programs through new business and customer-focused activities like events, PR, etc. Prior to joining SAP, she worked in Product Strategy at Oracle on key technology solutions to support high-value business processes.